The Ordinary bottle and carton 3D CGI

Crafting the detail.

Specialising within packaging design I am always looking at the detail of the pack that helps differentiate the brand and the product within the market sector.

On-pack finishes like foil, emboss, deboss and special colours are very important to the brand, applying these consistently and accurately are important to maintain realism when creating a 3D CGI pack visual.

When moving over to Blender and learning the detail of the application I set myself a few tasks to understand how to get the best from the program whilst modelling, texturing, lighting and rendering. The Ordinary products were liked by my wife who had bought a few and I felt this would be a good choice to test my skills.

From actual reference in the hand I had the cartons and bottles but no artwork to use so this project detail also illustrates how I can generate the artwork of the labels and cartons even if you do not have them.

The bottles use the same model but have different glass materials applied, white frosted and brown (UV protect). The pipette dropper screw caps have a few different materials, glass for the pipette, white hard plastic and a rubber squeeze top. These are subtle in the whole picture but important to get right as it would look wrong otherwise and disrupt the realism.

Once the label is applied correctly it is an easy task to duplicate the whole bottle, edit the materials (glass), connect a new product variant artwork label and render again however required.

The carton was modelled flat within blender, given a thickness and folded as it would be in reality, this helps again with the realism as using a simple box would not be right, note the lid area. Often there are subtleties within the cartons, to make them stand upright better for example, that needs to be included.

Once the pack formats are modelled, they are part of your library, and the time taken to create new visuals, product lineups or range extensions is reduced and more cost efficient. Also the lighting setup is part of the file setup so there is no time needed to match a previous photography shoot, for example.

3D CGI render

CV Green People – Hydra Glow Sleep Mask

On creating a new, more personal, sub-brand for Green People CV. Design, creative artwork and 3D CGI renders.

Working with my (partnered) design company – burst* – Green People founder Charlotte Vøhtz asked us to create a brand that would become the new identity of the Age Defy+ range.

The detail of the designs can be explored on burst* website and the full CV Age Defy+ range can be seen on the Green People website.

With the branding created and approved I was able to craft the artwork for print on the labels and cartons, creating balanced layouts that consistently appled the branding on all formats.

Because we have all the assets and understand how the brand is applied we can easily use this to create 3D visuals to appreciate how the range lines up, balances and looks best.

3D CGI Visual:
Within Blender the carton was constructed flat and folded virtually and the 2D artwork was applied as an image texture. The glass pot and lid were modelled and textured and the label applied. Blender has great control within the texture nodes to get the detail right, including the foil effects and embossing on the logo.

Using HDRi lighting with replicated studio lights it is easy to create a product portfolio shot. Once modelled the assets can be rotated, duplicated, scaled and the image textures changed so a range lineup is easy to visualise.

Future range extensions can easily be added and as the setup is already done renders will have exactly the same look every time you need. Also, any design updates, requiring a new image or re-render are quicker and cheaper.

If you have products that are difficult to photograph or you have a need for a large range or multiple ranges to be created as web assets for ecommerce then get in touch for a quote. If you are looking for a partner to provide consistent brand assets then my rates are cheaper.